SPRING RELEASE UNVEILED—The Exploration Continues

This April, we unveil the new Serial Wines Spring Release, an unparalleled selection of beautifully balanced wines including two inaugural releases—the 2021 Serial Adelaida District Zinfandel and the 2021 Serial Hawks Hill Ranch Adelaida District Cabernet Sauvignon. See the entire standout collection here. 

Leading with the fragrant 2023 Serial Deseo Vineyard Rosé. The second vintage of this vineyard-designate wine from our estate Deseo Vineyard in the Estrella District of the Paso Robles AVA. This stunning rosé is 100% Syrah grapes grown exclusively for rosé production. This is followed by the 2022 Serial Estrella District Albariño, a beautiful expression of a classic Iberian grape, grown in the rolling floodplains of the Estrella District. 

The release continues with the not-to-be-missed inaugural release of the 2021 Serial Adelaida District Zinfandel—bright, fruit-forward, and layered from the limestone-rich slopes of the acclaimed Adelaida District. Followed by the captivating 2021 Serial Willow Creek District Syrah, with notes of Damson plum and dark brambleberry richness.

The collection culminates in the debut of the intensely deep inaugural release of the 2021 Serial Hawks Hill Ranch Adelaida District Cabernet Sauvignon—a vibrant wine with intricate layers and graceful structure. 

This Spring Release collection continues our exploration of the diverse terroirs of the Paso Robles AVA. Visit us at the Serial Tasting Lounge in downtown Paso Robles to savor these highly sought-after wines for a limited time. Additionally, select releases are also available for purchase online. 

Upcoming Events

We invite you to celebrate the Spring season in Paso Robles with Serial Wines.

Join Serial Wines at the Paso Wine Fest Grand Tasting on Saturday, May 18th at the Paso Robles Event Center where we will be pouring the newly-released spring wines (and more)! Escape the Paso Wine Fest crowds with curated tasting experiences at the Serial Wines tasting lounge. Reserve your spot here.

Join us for live music experiences at the Serial Tasting Lounge. Enjoy a blend of blues, rock, soul, country, and pop music while savoring a selection of Serial wines. Explore our events calendar for upcoming live performances and book your reservations here. 

Stay tuned as we expand our events calendar for 2024.

Celebrating Springtime in Paso Robles Wine Country

The Spring season has emerged in Paso Robles wine country. As the weather begins to warm up, and the wildflowers begin to bloom between the vines, we invite you to experience this beautiful change of seasons with Serial Wines.

The Spring season has begun in Paso Robles. The end of March brings the eagerly awaited budbreak marking the beginning of a new chapter in the vineyards. Following the early winter storms, Paso’s rolling hills are painted in a vibrant green, signaling the start of a remarkable growing season. Join us for a curated tasting experience at Serial Wines in the heart of downtown Paso as we explore the unique charm of California’s Central Coast.

Springtime Tasting Experiences

The Illumination Tasting features a series of rosé and white wines from the Paso Robles AVA, districts, and single-vineyard designations. Beginning with the 2022 Serial Deseo Vineyard Rosé, a bright and vibrant wine that features the distinct character of our estate Deseo Vineyard. The tasting continues with the 2022 Serial Estrella District Albariño, followed by two mini verticals of the 2021 and 2020 vintages of the Serial Adelaida District Grenache Blanc, and the 2022 and 2021 vintages of the Serial Willow Creek District Viognier. A stunning comparison of time and terroir.

The Deseo Tasting highlights a series of wines from Paso Robles’ Sub-AVAs and single vineyard designates. The tasting begins with the 2022 Serial Deseo Vineyard Rosé, our stunning estate vineyard in the heart of Paso Robles’ Adelaida District. Followed by the 2021 Serial Willow Creek District Viognier. The tasting continues with a series of reds including the 2021 Serial Adelaida District Grenache, 2019 Serial Adelaida District Cabernet Sauvignon, 2020 Serial Santa Margarita Ranch Red Blend, and 2020 Serial Santa Margarita Ranch Cabernet Sauvignon.

Hosted by Serial Wines this Spring

Collective members, please join us at the Serial Wines Tasting Lounge in downtown Paso Robles to pick up your 2024 Spring Release allocation on March 31, 2024. Enjoy small bites and a complimentary tasting of the stunning Spring collection.

Live music has returned to the Serial Tasting Lounge. Enjoy a blend of blues, rock, soul, country, and pop music while tasting through Serial’s exceptional lineup of wines. Join us for this incredible series of live performances, the next show is Friday, April 12th.

Keep an eye on the calendar as we continue to add unique immersive experiences that showcase the diversity and depth of Paso Robles.

Be the first to know about these special events and experiences by joining The Collective. As a Collective member, you are entitled to exclusive VIP tasting experiences, unique wine allocations, and member-only events with preferred pricing. JOIN today.

Heavy Rainfall in Paso—a Prelude to an Abundant Growing Season

The spring season has brought an influx of rainfall to Paso Robles wine country, nearly surpassing the seasonal rainfall average—a fantastic start to the 2024 growing season. 

An atmospheric river rainstorm in late January and early February is an event to be celebrated by the Paso Robles wine community. Similar to the start of the 2023 season heralded as one of the finest of the past decade, 2024 is showing similarly promising signs.

The diverse landscape of Paso Robles, with its range of elevations, valleys, and soil compositions soaked up the rains,  priming the vineyards.With these conditions, we anticipate a stunning third vintage from our Deseo Estate in the Estrella District, where Cabernet Sauvignon, Merlot, Tempranillo, and Syrah.

With heavy rainfall also comes the potential risk of erosion and vine damage. However, meticulous preparation has been taken by our Vineyard Management  team to ensure vine integrity. Working with Mother Nature to capitalize on her bounty and minimize her threats is the secrte to growing thr best possible wines in this region.

This upcoming vintage promises exceptional quality across Serial's portfolio, highlighting the distinctive characteristics of each varietal and terroir. From the lush and bright Serial Viognier sourced from Willow Creek District, to the rich and bold Serial Cabernet Sauvignon grown in Santa Margarita Ranch, Serial Wines continue to capture the essence of Paso Robles. 

The outlook for the 2024 growing season is promising at Serial’s Deseo Estate and throughout the Paso Robles region. We invite you to join us at the Serial Wines Tasting Lounge in downtown Paso to experience the fruits of earlier vintages and gain insight into the exciting 2024 vintage ahead. 

Unveiling the Distinctive Terroir of Paso Robles' Southern Frontier—Santa Margarita Ranch AVA

Located along the southern boundary of the expansive Paso Robles AVA lies Santa Margarita Ranch AVA, a hidden gem district that boasts a diverse blend of microclimates and pristine vineyard landscapes. Bordered by the Santa Lucia Mountain Range, this AVA spans over 18,300 acres and stands alone, unbordered by the other ten Paso Robles districts.

Santa Margarita Ranch sits in a valley surrounded on three sides by mountain ranges. The orographic effects from this mountainous terrain result in increased rainfall and diurnal temperature swings, as well as limit the maritime influence from the nearby Pacific Ocean.

Out of the 11 Paso Robles districts, Santa Margarita Ranch stands out as a true viticultural haven, where soil, climate, and skilled winemaking create an unparalleled environment for cultivating exceptional wines. Santa Margarita Ranch is home to two stunning Serial Wines red wines—Serial Santa Margarita Ranch Red Blend and Serial Santa Margarita Ranch Cabernet Sauvignon. 

Elegant and graceful—the 2020 Serial Santa Margarita Ranch Red Blend displays qualities reflective of the lush landscape of Santa Margarita Ranch. Deep purple and garnet hues anticipate aromas of black raspberry, mocha, and pencil shaving. The palate has layered flavors of pluot, currant, and coffee bean. The finish has soft edges and definitive weight. 

The 2020 Serial Santa Margarita Ranch Cabernet Sauvignon hails from the same district and has its own distinctive characteristics that exemplify the excellent reds that this region produces. Aromas of wild berries, huckleberry, and savory jam reveal hints of earthy cedar and black licorice. The mouthfeel is commanding and enveloping, unfolding with complex flavors of black cherry, cassis, pomegranate, and graphite. With upfront energy that lengthens into a deep, bold, structured finish. 

In our continuous exploration of Paso Robles, we strive to craft wines that encapsulate the true spirit of its terroir, taking advantage of the unique characteristics that this region offers. Discover the beauty of Santa Margarita Ranch by collecting these two stunning varietals. Available to taste by the glass or bottle at the Serial Tasting Lounge in Downtown Paso Robles.

Serial Adelaida District Cabernet Sauvignon—A Testament of Terroir

As we continue to plant our roots in the expansive and diverse terroir of Paso Robles, we discover hidden-gem vineyards tucked away within the intricate landscape of AVAs and sub-AVAs. Each of these unique vineyards tells a story through soil composition, nuances of its microclimate, and geographical features. It's an exploration that goes beyond cultivation; it's a quest to understand and harness the full potential of Paso Robles' diverse terroir.

Exploring the remarkable terroir of the Adelaida District started with Serial Adelaida District Cabernet Sauvignon. Bold and expressive by nature, Cabernet Sauvignon excels in Paso Robles in the steep limestone hillsides of the Adelaida District, where Bordeaux grapes thrive. 

With an annual rainfall of over 30 inches, this region stands as the wettest in Paso Robles. Unlike many other wine regions, the unique limestone rich soil of Adelaida retains water throughout the warm, sun-soaked summer months. These warm days, followed by the cooling effects of the Templeton Gap in the evening allows this incomparable region to produce exceptional grapes that retain both vibrancy and freshness.

The 2019 and 2020 vintages of our Serial Adelaida District Cabernet Sauvignon are a clear reflection of the quality of the Adelaida District, coming from the westside coastal mountain slopes with rich, calcareous soil, and influence from the nearby Pacific Ocean. 

Powerful and voluminous— the new release 2020 Serial Adelaida District Cabernet Sauvignon displays unique qualities indicative of the rich Adelaida landscape. A deep ruby-hued wine with aromas of Morello cherry and cola. The mouthfeel is round with flavors of forest berry and dark mint chocolate. Fine tension in combination with Paso Robles richness to create an approachable wine with a powerful finish. 

Its predecessor, the 2019 Serial Adelaida District Cabernet Sauvignon has its own  unique qualities. Dark, ruby hues signal the intense black currant and black cherry aromas. Flavors of cassis and fig, with hints of dark chocolate and graphite are supported by velvety tannins. A powerful vintage and substantial expression of the Cabernet varietal.

Paso Robles wine country continues to be a dynamic source of inspiration and a canvas of possibilities. Through our ongoing journey, we aim not only to uncover the hidden gems within this region but also to contribute to the legacy of Paso Robles by creating wines that capture the essence of its terroir and showcase the unparalleled richness it has to offer. 

Collect and compare Serial Adelaida District Cabernet Sauvignon with these two consecutive but distinct vintages. Also available to taste by the glass, or bottle at the Serial Wines Tasting Lounge in Downtown Paso Robles.

Discover the Holiday Season in Downtown Paso Robles

As the holiday season begins in Paso Robles, the heart of downtown comes to life with warmth and festivity. The harvest season is winding down, and the winter scenery sets in over the vineyards. Discover the magic during the changing seasons in USA Today's #1 Wine Region at the Serial Wines Tasting Lounge.

Nestled in the Historic Odd Fellows building, the Serial Wines Tasting Lounge is where you can savor exquisite wines from distinct and diverse hidden-gem vineyards throughout the Paso Robles AVA. Visit Paso's premier downtown tasting lounge—an immersive experience to indulge the senses through the art of wine and a sense of place…

The Art of Wine

Serial Wines was started to showcase Paso Robles' bio-diversity through a series of wines from its myriad microclimates. The portfolio now presented with the addition of the 2023 Fall Release comprises AVA, sub-AVA, District-specific, and vineyard-designate releases of the many varietals that can thrive in this region.

Allow Serial’s dedicated wine education and hospitality team to reveal the vast offerings of Paso Robles through curated tasting flights, and culinary pairings. New this fall and winter are two stunning flights: The Illumination Tasting and The Eclipse Tasting.

The Illumination Tasting features a series of rosé and white wines from the Paso Robles AVA, Districts, and single-vineyard designations. This tasting begins with the 2022 Serial Deseo Vineyard Rosé, a luscious and bright wine that showcases the character and depth of Deseo Vineyard. The tasting also includes the newly-released 2022 Serial Estrella District Albariño. Following are two mini-verticals of the 2021 and 2020 vintages of the Serial Adelaida District Grenache Blanc, and the 2022 and 2021 vintages of Serial Willow Creek District Viognier, allowing you to compare time and terroir.

With The Eclipse Tasting, you will experience a series of red wines from the Paso Robles AVA, Districts, and single-vineyard designations. This tasting features five distinct Cabernet Sauvignons, including the 2017 Serial Paso Robles Cabernet Sauvignon, 2018 Serial Paso Robles Cabernet Sauvignon, 2019 Serial Adelaida District Cabernet Sauvignon, 2020 Serial Santa Margarita Ranch Cabernet Sauvignon, and 2021 Serial Deseo Vineyard Cabernet Sauvignon. It also includes the stunning 2020 Serial Santa Margarita Ranch Red Blend.

Sense of Place

Each of Serial’s releases express a sense of place where they are grown: elevation, soil type, sun exposure, and more. Each wine’s different provenance inspired an original artwork that adorns its label. Bringing these wines together under one roof, we have created the ultimate eclectic tasting lounge featuring stunningly designed, reclaimed materials, and little nooks and crannies to enjoy your curated tasting. The fireplace patios are a cozy and festive welcome to the lounge looking out into downtown. The Reserve VIP room is available for private tasting groups, or simply enjoy casual bar and sofa seating in the main salon decorated with the original artwork from the bottles. It is a place of discovery.

The Serial Tasting Lounge is the only downtown Paso Robles tasting lounge to stay open late daily, until 10 p.m. on weekdays and midnight on Thursday through Saturday. Whether you come early or stay late we will be pouring the best possible wines Paso Robles has to offer and an experience that will leave an indelible mark on your memory. Please reserve HERE.

FALL RELEASE UNVEILED: The Journey Continues

This fall, we unveil the triumphs of vintages past while eagerly anticipating the 2023 wines to come.

Serial Wines’ new Fall Release collection features our most ambitious and coveted wines to date, including the inaugural 2021 Cabernet Sauvignon from our estate Deseo Vineyard in the Estrella District. Other standouts include a trio of wines from the famed Adelaida District, including the 2020 Serial Halter Ranch Adelaida District Syrah. See the entire collection here. 

Collectively, the Fall Release deepens our journey into the multifaceted terroirs and flavors of Paso Robles. Each of these wines is in high demand with limited production. They are available for a short time at the Serial Tasting Lounge in downtown Paso Robles. Select releases are also available online.

2023 Harvest: First Fruits

Meantime, the 2023 harvest season is finally coming on strong in Paso Robles. An unusually wet winter was followed by moderate spring and summer conditions. Whereas the previous harvest was kicked into high gear early with hot weather in September, the pace of this year’s harvest has been slow and steady. Fall officially began on a mild note with temperatures from the high 70s to mid-80s—perfect for nurturing the fruit to a ripe and rewarding conclusion.

“A long, slow ripening curve like this typically provides excellent physiological ripeness in the fruit, with the flavors, phenolics, and acidity all coming together nicely,” says Sander Scheer, Serial Wines’ director of vineyard operations.

The first fruits of the 2023 harvest season were picked at Deseo Vineyard in early September—specifically Syrah for rosé production. Select lots of Chardonnay followed in the third week of September. Now, however, the harvest is in full swing. We expect to wrap up the season in late October or early November with our last picks of Cabernet Sauvignon.

Celebrate with Serial

We invite you to celebrate this special season at the Serial Tasting Lounge in downtown Paso Robles.

The Serial Masquerade returns on Saturday, November 11th for an unmissable evening of wine, luxury, and mystique. Join elegantly attired guests and blind-taste Serial’s most exclusive wines alongside gourmet cuisine and jaw-dropping entertainment. Ticket availability is VERY limited and will sell out. Get your tickets HERE.

Also, stay tuned to our Dinner Series at Deseo Vineyard. These Michelin-caliber culinary experiences are limited to just 10 guests. The November 10th event is already SOLD out, but we will announce our next one soon. Please join the waitlist for updates.

A MOST WONDERFUL TIME: The Harvest Season in Paso Robles

The harvest season is upon us. This is always the most wonderful time of the year in Paso Robles. There’s a feeling of excitement in the air and the weather couldn’t be better—making it the perfect time to visit USA Today’s #1 Wine Region in the U.S. 

Temperate weather is the hallmark of the harvest season in Paso Robles, creating signature conditions that guide the grapes to ideal maturity: ample warmth and sunshine to promote ripening and mild evenings that preserve fruit balance and acidity. While microclimates vary around Paso Robles, these overall weather patterns prevail across the region. 

We created Serial Wines precisely because these conditions are pure magic, producing world-class wines with their own distinct regional character. Our series of wines is designed to illuminate what makes Paso Robles so special and unique. 

Celebrate with Serial

The warm, sunny days of the harvest season are also perfect for exploration and relaxation. The aromas of fermenting wine, along with the autumn hues in the vineyards, make visiting Paso Robles all the more compelling this time of year.

Come celebrate the season at the Serial Tasting Lounge in downtown Paso Robles. Step into a world of wine, luxury, and mystique where you can taste our latest AVA, District, and single-vineyard selections.

One tasting experience you don’t want to miss this fall is Taste the Terroir, a curated flight of Serial’s most in-demand wines paired with seasonal gourmet bites. This is a journey for the senses that illuminates the diverse terroirs of Paso Robles.

We also invite you to join us for several signature events this fall. The Serial Masquerade returns on November 11th. Last year, it was the most talked-about soiree in downtown Paso Robles. We now plan to outdo ourselves. Don’t miss this astonishing evening of mystique and luxury. Limited availability, going fast. Learn more and reserve.

Our Dinner Series at Deseo Vineyard continues on November 10th with a Michelin-caliber culinary experience featuring single-vineyard, District, and library releases. This SOLD OUT, intimate feast for the senses is limited to just 10 guests. We invite you to join the waitlist and join our mailing list for updates on the next dinner in this incredible series.

Your ultimate Paso Robles adventure starts this fall, make the most of harvest season with Serial Wines.

GREAT EXPECTATIONS: 2023 Vintage in Paso Robles

The heat is upon us in Paso Robles, as it always is this time of year. The rare blend of inland summer warmth and the significant marina influence from the nearby Pacific Ocean sets Paso Robles apart as an exceptional wine-growing region—recently named USA Today’s #1 wine region in the U.S. It’s one of the drivers behind John’s interest in starting Serial Wines—a series of wines that showcase this terroir. 

This time of year in Paso Robles temperatures can vary up to 50 degrees from late afternoon to early morning. We count on this daily interplay to deliver the rich flavors, sumptuous textures, and balanced structure for which Paso Robles wines are renowned. 

However, this year is proving to be different in its own way. Much-needed winter storms brought historic rainfall to Paso Robles, which replenished the soils and created healthy vine canopies. A relatively cool spring delayed the beginning of both bud break and bloom, while July brought its typical hot weather, we are still expecting a long, late harvest season for 2023. 

This is music to the ears of Sander Scheer, Serial’s Director of Vineyard. “We love to see an elongated ripening process. It gives you that special combination of ‘physiological ripeness,’ when we achieve this balance of rich, layered flavors with fresh acidity and fine structure. As long as we don’t get any freak weather in the next few months, Serial Wines will have an excellent vintage.”

Seeking Perfection

At our estate Deseo Vineyard in the Estrella District, the Serial vineyard team has been busy with “leafing” and “dropping crop.” Leafing is the process of selectively removing vine leaves to foster dappled sunlight into the fruiting zone. Dropping crop is the act of removing under-ripe or excessive clusters to ensure balanced yields. The perfect level of sunlight, combined with the right amount of fruit, can make all the difference between a good wine and a great one. 

The grapes are now gaining color and sugar, a process known as “veraison.” At Deseo Vineyard, we grow Tempranillo and Syrah for dedicated rosé production, and these are the grapes that will first come off the vine in late August or early September. We pick these grapes at lower ripeness levels to lock in bright acidity and fresh fruit flavors in the Serial Deseo Vineyard Rosé. The peak of the harvest will likely come in October, with Cabernet Sauvignon for Serial Paso Robles Cabernet Sauvignon, Serial Santa Margarita Ranch Cabernet Sauvignon, and Serial Adelaida District Cabernet Sauvignon dominating the latter half of the season.  

All in all, we expect this year to deliver the vibrant rosés, lush whites, and complex reds for which Serial Wines is known.

Experience the Excitement

There is no better time to experience the excitement of Paso Robles than during the harvest season: spectacular weather, autumn hues in the vineyard, and the scent of fermenting wine in the air.  Plan your fall getaway and join us at the Serial Tasting Lounge in the heart of downtown, to taste our single vineyard, District, and Sub-AVA releases. Serial Wines is where you can savor all that Paso Robles has to offer. 

The Serial Tasting Lounge: Luxury & Discovery in Downtown Paso Robles

Downtown Paso Robles is the destination of the summer. Enjoy a wine tasting experience beyond compare in the heart of California’s ascendent wine country, only at the Serial Tasting Lounge.

Located in the Historic Odd Fellows building just a half block away from the City Park, the Serial Tasting Lounge is where you can discover the diverse and distinctive terroirs and hidden-gem vineyards of Paso Robles. Step into Paso’s top-ranked downtown tasting room, and allow us to welcome you into the enigmatic world of Serial Wines.

The captivating energy of the Serial Tasting Lounge comes to life the moment you step through the doors. More than meets the eye– the lounge is a place of viticulture, art, geography, and history. A gallery of international artworks depicts fantastical imagery that is also depicted on our labels. The all encompassing experience is rounded out in the glass with a range of Paso-dedicated offerings. 

Paso Robles Defined

Let our passionate wine education team illuminate all that Paso Robles has to offer through curated tasting flights, artisan culinary pairings and attentive hospitality. Extend your time with us into the late-night hours, cozied up by the outdoor firepits as the stars brighten above downtown Paso Robles.

New this spring and summer, two exceptional flights: the Collective Tasting and Taste the Terroir. 

With the Collective Tasting, you experience the inner circle of Serial Wines, including ultra-rare releases otherwise exclusive to Collective members. The 2019 Serial Halter Ranch Syrah and 2019 Serial Adelaida District Tempranillo exhibit the qualities of stellar districts that define what’s next from Paso Robles. 

Taste the Terroir enhances our most coveted wines with culinary treats curated by our sommeliers. This is where the art of food and wine pairing comes alive, taking your senses on a journey. 

The Serial Tasting Lounge is the only local winery to stay open late daily, to 10 p.m. on weekdays and midnight on Thursday through Saturday. Paso Robles is the next great California wine region, and the wine world has taken notice. Make it yours at the Serial Tasting Lounge.