Fall Release Uncorked—Discover Serial’s Newest Collection

This past October, we introduced the highly anticipated Serial Wines Fall Release—a remarkable collection that celebrates the depth and diversity of Paso Robles terroirs and beyond. This release features five new wines, including two stunning inaugural vintages that speak to our relentless pursuit of expressive, terroir-driven wines.

Leading the collection is the 2023 Serial Willow Creek District Viognier, crafted from vines rooted in the calcareous soils of Paso’s westside. This Viognier is a refined balance of ripe peach, crisp Fuji apple, and a touch of chamomile. The bright acidity and vibrant tropical notes culminate in a focused, graceful finish that reveals the finesse of Willow Creek’s maritime-influenced climate.

Next, we showcase the 2023 Serial Estrella District Albariño—a true Iberian classic, shaped by the warm floodplains of the Estrella District. This Albariño is pale straw-gold in the glass, offering fragrant notes of green apple, lychee, and delicate white flowers. Crisp flavors of stone fruit, lemon meringue, and honeydew highlight its focused acidity and clean, mineral-driven finish.

The release continues with the 2021 Serial Bien Nacido Vineyard Syrah, an inaugural vintage from the storied Bien Nacido Vineyard in Santa Maria Valley. This wine, with its pale ruby-garnet hue, reveals old-world elegance and restraint. Aromas of black raspberry, rhubarb, and savory black olive evolve into layers of black cherry and Italian strawberry on the palate, framed by refined tannins and a vibrant acidity that hints at beautiful aging potential.

Our 2021 Serial Defiance Vineyard Cabernet Sauvignon from Paso Robles’ Creston District follows—a vineyard-designate wine of bold intensity and structure. Medium ruby in the glass, this Cabernet opens with rich aromas of black plum, rosemary, and fresh dates. Flavors of Crème de cassis and blackberry compote unfold with hints of suede leather, balanced by lively acidity and structured tannins. This wine’s depth and complexity promise longevity and elegance in every bottle.

The collection culminates in the 2021 Serial Willow Creek District Cabernet Sauvignon—a powerful inaugural release that captures the signature richness of the Willow Creek District. Deep ruby in color, this Cabernet unveils layers of red and black berries, cigar box, and crushed stone on the nose. The palate reveals lush notes of boysenberry, bramble, and baking spices, underpinned by supple tannins and an evolving, commanding finish that reflects the intensity and grace of Willow Creek’s unique terroir.

This Fall Release collection continues our journey through Paso Robles, showcasing wines that express the nuanced character of these remarkable sites. Visit us at the Serial Tasting Lounge in downtown Paso Robles to experience these wines firsthand or secure select releases online for a limited time.

Discover the terroirs of Paso Robles with each glass of Serial Wines this fall.

Serial Wines: Fall 2024 Events & Partnerships

This fall, Serial Wines is partnering for several key events throughout California, bringing our Paso Robles wines to the forefront of food, film, and luxury experiences. Here’s a look at where you can find us in the coming months:

LA Food Bowl | September 20-22, 2024

Serial Wines is proud to be an Official Beverage Sponsor of the LA Food Bowl, happening from September 20-22, 2024. Held at the iconic Paramount Pictures Studios backlot, this three-day event will showcase the best of Los Angeles’ culinary scene, and we’ll be there pouring our signature Paso Robles AVA wines. It’s a great opportunity to taste some of our newest offerings while enjoying the vibrant food culture of the city.

Serial Collective Fall Release Pickup Party | October 2024

October marks the arrival of the Serial Collective Fall Release Pickup Party. Collective members are granted complimentary admission to the Serial Wines Tasting Lounge to taste the exclusive 2024 Fall Release wines and curate their Fall Release allocations. This event is open to the general public for a $75 admission fee. It’s a perfect occasion to sample our latest vintages and connect with the winemaking team behind them.

San Diego International Film Festival | October 16-20, 2024

From October 16-20, 2024, Serial Wines will be the Official Wine Sponsor of the San Diego International Film Festival. Celebrate the power of film with every pour, and elevate each story with our exceptional wines. Throughout the festival, our wines will be featured at screenings, VIP receptions, and other key events. If you’re attending the festival, be sure to look for us and enjoy a glass of Serial as you experience the latest in cinematic talent.

Newport Beach Film Festival | October 17-24, 2024

Serial Wines is also sponsoring the Newport Beach Film Festival, running from October 17-24, 2024. During the festival, our Paso Robles wines will be served at select events, including screenings and receptions. It’s another great opportunity to enjoy Serial Wines while engaging with the film community in a beautiful coastal setting.

Serial Masquerade | November 9, 2024

Our fall event lineup culminates with the 3rd Annual Serial Masquerade on Saturday, November 9th, 2024. Held at the Serial Tasting Lounge in downtown Paso Robles, this exclusive event promises a night of intrigue, with tastings of our rarest wines, gourmet cuisine, and entertainment. It’s an evening designed for those who appreciate the finer things, offering a truly unique way to experience Serial Wines.

Join Us This Fall

This fall, Serial Wines is committed to creating memorable experiences through our partnerships and events. We look forward to sharing our series of Paso Robles wines with you. Stay tuned for more details and updates as the dates approach.

Exploring the Depths of Willow Creek District with Serial Wines

Nestled in the rolling hills on the west side of the Paso Robles American Viticultural Area lies the acclaimed Willow Creek District—a hidden gem that embodies the rich diversity and complexity of Paso Robles terroir. This region has garnered attention for its ability to produce wines with remarkable layers of flavor and character, owing its acclaim to its distinct terroir and climate. Serial Wines captures the essence of Willow Creek, offering a taste of what makes this district so special.

The Unique Terroir of Willow Creek District

What sets the Willow Creek District apart from other wine-growing regions is its diverse and unique soil composition. Much like the Adelaida District, Willow Creek’s terrain features rich limestone, alkaline clay loams, and soft calcareous shale fragments. These soils, combined with meticulous vineyard management, produce wines that are complex and multi-layered, with a remarkable sense of place.

The rich limestone soils impart a distinctive mineral character to the wines, enhancing their structure and longevity. The bright acidity and balanced minerality fostered by these soils help preserve the freshness of the fruit, resulting in wines that are lively and vibrant on the palate. The wines from the Willow Creek District are a true reflection of this unique terroir and a testament to the artistry of winemaking in Paso Robles.

Climate: The Mediterranean Influence

The Willow Creek District enjoys a Mediterranean climate marked by warm, dry summers and mild, wet winters, significantly influenced by the nearby Pacific Ocean. Coastal fog seeps through mountain gaps into various plateaus and arroyos, where ocean breezes help moderate daytime temperatures. This cooling effect, accentuated by the Templeton Gap, is crucial for maintaining acidity in the grapes and minimizing humidity in the vineyards.

This diurnal temperature shift—hot days followed by cool nights—extends the growing season, allowing grapes to develop rich flavors while preserving their freshness. This gradual ripening is particularly advantageous for Bordeaux and Rhône varietals such as Cabernet Sauvignon and Syrah, leading to wines that are complex and reflective of their distinctive terroir.

Signature Wines of the Willow Creek District

Serial Wines focuses on crafting wines that reflect the unique terroir and climate of the Willow Creek District. Among their standout offerings are Viognier and Syrah, both of which thrive in this exceptional region.

The 2022 Serial Willow Creek District Viognier beautifully captures the essence of this full-bodied Rhône varietal. Aromas of stone fruit, persimmon, and candied lime gracefully emerge from the glass. On the palate, yellow peach and blood orange reveal enticing nuances of tangerine oil and thyme. A lively entry broadens across the palate before landing with a focused finish, embodying the full character of Viognier.

The 2019 Serial Willow Creek District Syrah exemplifies the notion that "Syrah loves a view." Its intensity is a direct result of the dramatic elevations in the Willow Creek District. It bursts with vibrant flavors of boysenberry, huckleberry, and blackberry, each note amplified by the high-altitude terroir. This Syrah offers a depth and richness that is both captivating and memorable, and it is exclusively available for purchase by members of The Collective.

The Willow Creek District provides an immersive experience into one of Paso Robles’ most distinctive terroirs. With its unique soil composition and Mediterranean climate, the region is ideal for producing wines of remarkable complexity and character. Serial Wines expertly harnesses these natural advantages, crafting Viognier and Syrah that showcase the artistry of winemaking. For those fortunate enough to enjoy them, Serial Wines represents a rare opportunity to savor the unique and compelling expressions of the Willow Creek District.

A Remarkable Growing Season: Exploring the 2024 Vintage in Paso Robles

Ample winter rainfall, driven by atmospheric rivers and seasonal storms, followed by a cool spring climate and intense summer heat, creates a unique combination of inland warmth and significant maritime influence from the Pacific Ocean. This distinctive climate distinguishes Paso Robles as an exceptional wine-growing region.

Weather Conditions Set the Pace

A wet winter season in Paso Robles wine country brought in a substantial influx of rainfall, nearly surpassing the seasonal average. The rainstorms of late January and early February set the tone for the 2024 growing season, preparing the vineyards for an excellent year ahead. 

The first few months of the 2024 growing season experienced slightly cooler high temperatures compared to the same period last year, which was the coolest in over a decade. As a result, bud break occurred towards the end of March. Since then, the vines have thrived under the sunny days of early summer. Thanks to the abundant rainfall over the past two seasons, the vines now boast large, full canopies. These canopies allow the grapes to bask in sunlight, beautifully showcasing the unique terroir of each vineyard site.

Vineyard Management

Throughout the growing season, the team at Serial Wines has carefully managed our vineyards in Paso Robles wine country to ensure optimal grape development. Tasks such as leafing, cluster thinning, and canopy management are performed with precision, informed by decades of experience and a deep understanding of Paso Robles' diverse microclimates.

Our expert Winemaking Team, led by Jeff Kandarian, is committed to producing wines of exceptional quality. Their meticulous attention to detail ensures that each vineyard site achieves its full potential, beautifully reflecting the unique terroir of Paso Robles.

Deseo Estate Highlights

Paso Robles' diverse landscape encompasses various elevations, valleys, and soil compositions, and imparts distinct characteristics to each vineyard. At our Deseo Estate in the Estrella District, we cultivate Cabernet Sauvignon, Merlot, Tempranillo, and Syrah. The area's unique climate and soil enhance the flavors and complexity of our wines. With this year's favorable conditions, we anticipate a stunning third vintage from Deseo Estate that truly reflects the exceptional terroir of Paso Robles.

Looking Forward

As we eagerly await the upcoming harvest, all signs point to a vintage that embodies the unique qualities of Paso Robles winemaking. The interplay of abundant winter rains, careful vineyard stewardship, and optimal grape development lays the foundation for wines that authentically express their terroir and the dedication of our team.

Join us as we approach harvest season and raise a glass to the 2024 vintage.

Explore Paso Robles with the NEW Serial White Blend and Serial Red Blend

Paso Robles, a vibrant and diverse wine region, is home to the latest additions from Serial Wines: the 2023 Serial White Blend and the 2021 Serial Red Blend. These new blends, crafted by Serial Winemaker Jeff Kandarian, capture the essence of Paso Robles' terroir, showcasing the region's rich biodiversity and complex flavors. Whether you're a seasoned wine enthusiast or new to the world of Paso Robles wines, these blends offer a delightful journey through one of America’s favorite wine regions.

Discover the Serial White Blend

The 2023 Serial White Blend is a lively and lush wine that brings together some of the best varietals from Paso Robles. At its core is Chardonnay, complemented by Viognier, Clairette Blanche, and Albariño. This combination creates a wine that is refreshingly acidic yet rich, with flavors that linger beautifully on the palate.

The Serial White Blend offers a vibrant bouquet of lemon meringue, white peach, ripe pear, and marmalade, with a delicate touch of marzipan on the finish. Aged on neutral French oak with a hint of lightly-toasted Acacia, the wine's complexity and balance are both gratifying and memorable. Each sip reveals new layers, making it a perfect choice for those who appreciate a well-rounded and nuanced white wine.

Dive into the Serial Red Blend

For red wine lovers, the 2021 Serial Red Blend is a Bordeaux-Rhône style blend that embodies the diverse terroir of Paso Robles. This dynamite blend features Cabernet Sauvignon as its backbone, supported by Petit Sirah, Syrah, Tempranillo, and Grenache. Together, these varietals create a wine that is both powerful and elegant, with a depth and richness.

The Serial Red Blend bursts with flavors of raspberry, strawberry crumble, pomegranate, and vanilla bean, leading into a sumptuous finish with notes of cedar and fresh leather. Aged in a blend of French and American oak, this wine combines explosive fruit flavors with a firm, structured finish, making it a standout choice for any red wine aficionado.

The Art of Serial Wines

The new blends not only stand out for their flavors but also for their unique and evocative labels. Created by London artist Dan Hillier, the labels reflect the complexity and artistry of the wines themselves. The Serial White Blend features a young woman shrouded in fog, symbolizing the cooler microclimates where the grapes were sourced. The Serial Red Blend label depicts a Royal Stag in the rain, representing the regality and fertility of the Cabernet Sauvignon grape.

Experience Paso Robles in a Bottle

Serial Wines continues to celebrate the diversity and quality of Paso Robles. Founder and CEO John Anthony Truchard emphasizes the significance of this region on the world-class wine stage, noting the outstanding quality and value that Paso Robles wines offer. The new blends are a testament to this commitment, allowing wine lovers to experience the unique terroir of Paso Robles with each bottle.

Winemaker Jeff Kandarian highlights the partnerships with small growers across the region, which have been integral to crafting these exceptional wines. The Serial Tasting Lounge, opened in 2022, has become a destination for those looking to explore the diversity of Paso Robles wines right in the heart of downtown.

Join the Journey

The 2023 Serial White Blend and 2021 Serial Red Blend are now available nationally, allowing you to experience the stunning terroir of Paso Robles at home. Priced at $35 per bottle, these wines offer incredible value for their quality and complexity.

Whether you’re exploring Paso Robles for the first time or revisiting its rich wine culture, the new Serial blends invite you to savor the diversity and excellence of this renowned wine region. Raise a glass to the new additions from Serial Wines and embark on a flavorful journey through Paso Robles.

Exploring the Estrella District—Paso Robles AVA’s Premier Wine Destination

Nestled in the northeastern corner of Paso Robles AVA lies the Estrella District, a wine-growing region renowned for its exceptional terroir, favorable climate, and diverse grape varieties. Bounded by the Santa Lucia Mountains and the Estrella River, this area boasts a mix of valleys, hills, and plateaus, creating an ideal environment for grape cultivation.

Warm summer days coupled with the cooling breezes and morning fog that flows in from the nearby Pacific Ocean give this area a unique climate that is perfect for growing several grape varietals. Proximity to the Estrella River results in soils rich in alluvial deposits, ranging from light sandy loams to denser, more durable clay loams. 

The Estrella District is home to our estate Deseo Vineyard, where our expert vineyard team grows several grape varietals including Cabernet Sauvignon, Merlot, Chardonnay, Petit Syrah, Syrah, and Tempranillo, producing exceptional estate-grown wines. This journey began with the exquisite Serial Deseo Vineyard Rosé and has recently expanded with the debut of the Serial Deseo Vineyard Cabernet Sauvignon. These ultra-limited wines showcase the high-quality red grape varietals that this region produces. 

Delicate and bright—the 2023 Serial Deseo Vineyard Rosé is made with 100% Syrah fruit grown exclusively for rosé production. A light peach hue hints at fragrances of rose petals, white peach, and hibiscus. On the palate, notes of white cherry and tangerine. Luscious mid-palate depth unfolds to a clean finish with hints of marine minerality and white jasmine.

Rich and bold—the inaugural release 2021 Serial Deseo Vineyard Cabernet Sauvignon presents with a rich, ruby-purple hue foreshadowing aromas of black currant and peppercorn. Explosive flavors of black cherry and vanilla unfold with notes of cigar box. A high-toned finish displays fresh textures and tightly wound tannins that promise to reward careful cellaring. 

The Estrella District is also home to the Serial Estrella District Albariño. Complex and aromatic—the 2022 Serial Estrella District Albariño is a beautiful expression of this classic Iberian grape. A deep straw hue in the glass anticipates aromas of white peach and lemon pith with accents of sea spray and white pepper. A crisp palate displaying focused acidity with flavors of nectarine and honeysuckle broadens into a long, persistent finish with hints of minerality. 

With each new vintage, Paso Robles wine country continues to be a dynamic source of inspiration. Our ongoing journey focuses on uncovering this region's hidden gems and contributing to its legacy by crafting wines that authentically reflect the richness of the terroir.

Collect and compare these stunning wines from the Estrella District. Also available to taste by the glass, or bottle at the Serial Wines Tasting Lounge in downtown Paso Robles.

SPRING RELEASE UNVEILED—The Exploration Continues

This April, we unveil the new Serial Wines Spring Release, an unparalleled selection of beautifully balanced wines including two inaugural releases—the 2021 Serial Adelaida District Zinfandel and the 2021 Serial Hawks Hill Ranch Adelaida District Cabernet Sauvignon. See the entire standout collection here. 

Leading with the fragrant 2023 Serial Deseo Vineyard Rosé. The second vintage of this vineyard-designate wine from our estate Deseo Vineyard in the Estrella District of the Paso Robles AVA. This stunning rosé is 100% Syrah grapes grown exclusively for rosé production. This is followed by the 2022 Serial Estrella District Albariño, a beautiful expression of a classic Iberian grape, grown in the rolling floodplains of the Estrella District. 

The release continues with the not-to-be-missed inaugural release of the 2021 Serial Adelaida District Zinfandel—bright, fruit-forward, and layered from the limestone-rich slopes of the acclaimed Adelaida District. Followed by the captivating 2021 Serial Willow Creek District Syrah, with notes of Damson plum and dark brambleberry richness.

The collection culminates in the debut of the intensely deep inaugural release of the 2021 Serial Hawks Hill Ranch Adelaida District Cabernet Sauvignon—a vibrant wine with intricate layers and graceful structure. 

This Spring Release collection continues our exploration of the diverse terroirs of the Paso Robles AVA. Visit us at the Serial Tasting Lounge in downtown Paso Robles to savor these highly sought-after wines for a limited time. Additionally, select releases are also available for purchase online. 

Upcoming Events

We invite you to celebrate the Spring season in Paso Robles with Serial Wines.

Join Serial Wines at the Paso Wine Fest Grand Tasting on Saturday, May 18th at the Paso Robles Event Center where we will be pouring the newly-released spring wines (and more)! Escape the Paso Wine Fest crowds with curated tasting experiences at the Serial Wines tasting lounge. Reserve your spot here.

Join us for live music experiences at the Serial Tasting Lounge. Enjoy a blend of blues, rock, soul, country, and pop music while savoring a selection of Serial wines. Explore our events calendar for upcoming live performances and book your reservations here. 

Stay tuned as we expand our events calendar for 2024.

Celebrating Springtime in Paso Robles Wine Country

The Spring season has emerged in Paso Robles wine country. As the weather begins to warm up, and the wildflowers begin to bloom between the vines, we invite you to experience this beautiful change of seasons with Serial Wines.

The Spring season has begun in Paso Robles. The end of March brings the eagerly awaited budbreak marking the beginning of a new chapter in the vineyards. Following the early winter storms, Paso’s rolling hills are painted in a vibrant green, signaling the start of a remarkable growing season. Join us for a curated tasting experience at Serial Wines in the heart of downtown Paso as we explore the unique charm of California’s Central Coast.

Springtime Tasting Experiences

The Illumination Tasting features a series of rosé and white wines from the Paso Robles AVA, districts, and single-vineyard designations. Beginning with the 2022 Serial Deseo Vineyard Rosé, a bright and vibrant wine that features the distinct character of our estate Deseo Vineyard. The tasting continues with the 2022 Serial Estrella District Albariño, followed by two mini verticals of the 2021 and 2020 vintages of the Serial Adelaida District Grenache Blanc, and the 2022 and 2021 vintages of the Serial Willow Creek District Viognier. A stunning comparison of time and terroir.

The Deseo Tasting highlights a series of wines from Paso Robles’ Sub-AVAs and single vineyard designates. The tasting begins with the 2022 Serial Deseo Vineyard Rosé, our stunning estate vineyard in the heart of Paso Robles’ Adelaida District. Followed by the 2021 Serial Willow Creek District Viognier. The tasting continues with a series of reds including the 2021 Serial Adelaida District Grenache, 2019 Serial Adelaida District Cabernet Sauvignon, 2020 Serial Santa Margarita Ranch Red Blend, and 2020 Serial Santa Margarita Ranch Cabernet Sauvignon.

Hosted by Serial Wines this Spring

Collective members, please join us at the Serial Wines Tasting Lounge in downtown Paso Robles to pick up your 2024 Spring Release allocation on March 31, 2024. Enjoy small bites and a complimentary tasting of the stunning Spring collection.

Live music has returned to the Serial Tasting Lounge. Enjoy a blend of blues, rock, soul, country, and pop music while tasting through Serial’s exceptional lineup of wines. Join us for this incredible series of live performances, the next show is Friday, April 12th.

Keep an eye on the calendar as we continue to add unique immersive experiences that showcase the diversity and depth of Paso Robles.

Be the first to know about these special events and experiences by joining The Collective. As a Collective member, you are entitled to exclusive VIP tasting experiences, unique wine allocations, and member-only events with preferred pricing. JOIN today.

Heavy Rainfall in Paso—a Prelude to an Abundant Growing Season

The spring season has brought an influx of rainfall to Paso Robles wine country, nearly surpassing the seasonal rainfall average—a fantastic start to the 2024 growing season. 

An atmospheric river rainstorm in late January and early February is an event to be celebrated by the Paso Robles wine community. Similar to the start of the 2023 season heralded as one of the finest of the past decade, 2024 is showing similarly promising signs.

The diverse landscape of Paso Robles, with its range of elevations, valleys, and soil compositions soaked up the rains,  priming the vineyards.With these conditions, we anticipate a stunning third vintage from our Deseo Estate in the Estrella District, where Cabernet Sauvignon, Merlot, Tempranillo, and Syrah.

With heavy rainfall also comes the potential risk of erosion and vine damage. However, meticulous preparation has been taken by our Vineyard Management  team to ensure vine integrity. Working with Mother Nature to capitalize on her bounty and minimize her threats is the secrte to growing thr best possible wines in this region.

This upcoming vintage promises exceptional quality across Serial's portfolio, highlighting the distinctive characteristics of each varietal and terroir. From the lush and bright Serial Viognier sourced from Willow Creek District, to the rich and bold Serial Cabernet Sauvignon grown in Santa Margarita Ranch, Serial Wines continue to capture the essence of Paso Robles. 

The outlook for the 2024 growing season is promising at Serial’s Deseo Estate and throughout the Paso Robles region. We invite you to join us at the Serial Wines Tasting Lounge in downtown Paso to experience the fruits of earlier vintages and gain insight into the exciting 2024 vintage ahead. 

Unveiling the Distinctive Terroir of Paso Robles' Southern Frontier—Santa Margarita Ranch AVA

Located along the southern boundary of the expansive Paso Robles AVA lies Santa Margarita Ranch AVA, a hidden gem district that boasts a diverse blend of microclimates and pristine vineyard landscapes. Bordered by the Santa Lucia Mountain Range, this AVA spans over 18,300 acres and stands alone, unbordered by the other ten Paso Robles districts.

Santa Margarita Ranch sits in a valley surrounded on three sides by mountain ranges. The orographic effects from this mountainous terrain result in increased rainfall and diurnal temperature swings, as well as limit the maritime influence from the nearby Pacific Ocean.

Out of the 11 Paso Robles districts, Santa Margarita Ranch stands out as a true viticultural haven, where soil, climate, and skilled winemaking create an unparalleled environment for cultivating exceptional wines. Santa Margarita Ranch is home to two stunning Serial Wines red wines—Serial Santa Margarita Ranch Red Blend and Serial Santa Margarita Ranch Cabernet Sauvignon. 

Elegant and graceful—the 2020 Serial Santa Margarita Ranch Red Blend displays qualities reflective of the lush landscape of Santa Margarita Ranch. Deep purple and garnet hues anticipate aromas of black raspberry, mocha, and pencil shaving. The palate has layered flavors of pluot, currant, and coffee bean. The finish has soft edges and definitive weight. 

The 2020 Serial Santa Margarita Ranch Cabernet Sauvignon hails from the same district and has its own distinctive characteristics that exemplify the excellent reds that this region produces. Aromas of wild berries, huckleberry, and savory jam reveal hints of earthy cedar and black licorice. The mouthfeel is commanding and enveloping, unfolding with complex flavors of black cherry, cassis, pomegranate, and graphite. With upfront energy that lengthens into a deep, bold, structured finish. 

In our continuous exploration of Paso Robles, we strive to craft wines that encapsulate the true spirit of its terroir, taking advantage of the unique characteristics that this region offers. Discover the beauty of Santa Margarita Ranch by collecting these two stunning varietals. Available to taste by the glass or bottle at the Serial Tasting Lounge in Downtown Paso Robles.